Apply to Join the Forum

The Full Potential Forum is a monthly experience for ambitious women ready to grow together through deep reflection, real conversations, and collective support.

The Forum includes community, connection, clarity, accountability, and growth, offering a space where you can build genuine business relationships to lean on. If you’re ready to connect with other purpose-driven women, challenge yourself, and build authentic accountability that moves the needle in your business and life…


Apply in 2 simple steps:

1. Submit the form below

2. Secure your spot here on Stripe. 

Once you've applied AND paid for your spot, you'll receive a confirmation email with all of the onboarding information.

Apply here.

Welcome & What to Expect

Full Potential Club’s Forum Group for women entrepreneurs is a private, monthly membership designed for women in business, entrepreneurs and creatives who crave real connection, accountability, and growth. What sets us apart? This club is rooted in entrepreneurship & personal growth, because one can’t thrive without the other.

Apply in 2 simple steps:

1. Apply by filling out the form above

2. Secure your spot on Stripe. 

Once you've applied, you'll receive a confirmation email with all of the onboarding information.

Here’s what you’ll get:

  • Monthly ~2 hour forum sessions with your own cohort

  • Structured check-ins on personal, family, business, and alignment goals

  • One member spotlight per session for deep feedback and problem-solving

  • Learn from guest speaker experts and coaches on mindset and business tools

  • Collective coaching, advice, and diverse perspectives from your peers

  • Ongoing support via private group chat

  • Discounted (or free access) to Full Potential Club's community events (subject to each event)


Membership Pricing: $99/month CAD plus GST

General Requirements:

  • Women who currently have a business OR plan to start one within the next 0–2 years.

  • Committed to showing up and taking action, what you put into the Forum is what you get out.

  • Willing to openly and authentically share challenges, wins, and opportunities in their business and personal life.

  • Ready to respect confidentiality and uphold the community’s guiding principles: no judgment, full support, and lifting each other higher.

*NOTE: Once you complete this application, you must secure your membership via Stripe here: 

SECURE YOUR SPOT NOW. 

Your spot is NOT held until payment is complete.
Membership is billed monthly and renews automatically. By completing this checkout, you’re enrolling in an ongoing subscription. If your cohort begins next month, today’s payment will apply to your first month of membership and continue monthly thereafter. All payments are non-refundable.

Looking for more info? Learn more about the forum, here.

Meet The Founder

Sierra Drummond, Full Potential Club Founder


Strategic thinker, community builder, and growth-driven leader with a background in nonprofit, corporate environments, and public relations. Sierra holds a university degree in PR and years spent inside traditional institutions, but she kept seeing the same pattern repeat itself:

Ambitious women with big ideas, sitting in rooms that didn’t challenge them, support them, or expand them.


After working across nonprofit and corporate systems, and later building her own marketing and community ventures, she realized the gap didn’t lie in information, but instead in environment.

Sierra’s mission is to create a room where:

  • Goals are normal.

  • Growth is expected.

  • Accountability is built in.

  • Personal expansion is non-negotiable.

Full Potential Club was created to be that room.

What started as small in-person gatherings in Calgary, AB quickly evolved into a structured monthly growth container for women who consider themselves ambitious, entrepreneurial, creative, or building something meaningful.


Sierra brings a rare blend of:

  • Strategic structure (corporate + PR training)

  • Community facilitation (nonprofit leadership)

  • Entrepreneurial execution (founder experience)

  • And deep belief in intentional, high-standard spaces

Her approach is grounded, direct, and growth-focused. She brings smart, ambitious women committed to becoming who they say they want to be, together inside the Full Potential Club forum.

Full Potential Club is the infrastructure for that evolution.

Frequently Asked Questions ✺

  • The Full Potential Forum is for ambitious women who currently have a business, are working on something creative, or plan to start something within the next 0–2 years. It’s for women who are serious about growth, ready to take action, and want a supportive, diverse community to share wins, challenges, and ideas.

  • This membership is for people who want a sense of community, accountability, self-improvement and growth. We highly encourage prioritizing the meetings to receive the full benefit of this membership.

    That said, life happens. If you miss a meeting (with notice), we will understand!

  • Events are one-off.

    This is ongoing support.

    It gives you momentum, a real plan, and a community that’s with you every step of the way.

    Unlike a one-off event or workshop, you get ongoing peer support, monthly check-ins, feedback on real challenges, and accountability to move forward, not just inspiration for a day.

  • Memberships are flexible and can be canceled at any time from your account. You’ll retain access through the end of your current billing cycle.

  • Congratulations! Once you secure your spot, you’re on your way to investing in yourself, your business and your future.

    You’ll receive an email confirmation with:

    • a calendar invite with all meeting info

    • monthly agenda + what to expect at each meeting

    • worksheets to prepare for meetings

  • Yes, monthly members can cancel anytime after their first 6-months.

    We ask every woman to commit to herself, and her cohort, for 6 months. Because transformation takes time, and you deserve to see what happens when you show up for yourself fully.

  • Expect up to 2 hours per month for the forum session. Engagement in the private chat is optional, but strongly encouraged for ongoing support, accountability, and networking.

    Members are expected to commit to a minimum of 6 months, because transformation and genuine relationship-building takes time.

  • Yes. To get the most from this community, you should:

    • Have a business/creative project or plan to start one in the next 0–2 years

    • Be committed to showing up, participating, and taking action

    • Be open to sharing challenges, wins, and feedback

    • Respect confidentiality and the community’s guiding principles